Today we have good reasons to celebrate as we can finally go out with the news that this year’s Pride Park will be in Eriksbergshallen at Hisingen, Gothenburg!

West Pride has high hopes that the vaccination against COVID-19 will have a good effect in the fall and plans to open Pride Park in Eriksbergshallen during the weekend, 2 and 3 October. The venue is optimal for creating a festival feeling with all that it entails. In addition, there are opportunities to scale up or down depending on the restrictions.

We are looking forward to meeting in person to be able to experience the community feeling, a fantastic stage program and a hang out with both exhibitors and food and drinks, says Emma Gunterberg Sachs, General Manager West Pride.

As usual, West Pride welcomes everyone who stands behind our values. West Pride will of course follow the covid-restrictions that prevail and conduct the event in responsible way. In addition, the festival will be streamed to the extent possible to increase accessibility for those who cannot be present.

Nordic Choice Hotels has been a partner for many years and is now increasing its commitment to West Pride and is entering as a gold partner.

Collaboration with West Pride is very important to us at Nordic Choice Hotels. We have always stood up for and will always stand up for people’s equal value and the right to love who they want. For us, as a group, it is a core value base. With us there is always Room for all. It is a great honour to hold PridePark in Eriksbergshallen and celebrate equality and respect, says Ina Aganovic, Hotel Director and CEO of Quality Hotel 11 & Eriksbergshallen

Of course, many more programme points will be arranged throughout the festival period, 27 September to 3 October at our partners, external programme organisers and cultural institutions. We expect the entire city to be simmering with LGBTQI-activities throughout the week.

It feels extremely important to be able to offer a safe meeting place after such a long of isolation, which has hit many LGBTQI-people hard, adds Petra Johansson, President West Pride.

Pride House, our concept for seminars, talks, exhibitions, and workshops will remain with the cultural institutions around Götaplatsen as usual. The parade is scheduled to take place on Saturday 2 October in central Gothenburg.

The official flag period takes place from 20 September to 3 October. Then the whole city and the region will fly rainbow flags.

We are endlessly looking forward to meeting for real!



About Eriksbergshallen

With immediate proximity to the sea, boating and tar-scented jetties, Eriksbergshallen offers a special location. Eriksbergshallen used to house Eriksberg’s mechanical workshop and is located right next to Quality Hotel 11.